Times are changing in the BtoB media world.  In just the last two years I have seen some dramatic shifts as publications have merged, some have shut their doors and others have emerged as leading magazines in their industries.

One of the biggest changes has been the transition from print publications to their digital versions. Many of these leading publications have already developed digital editions of their print magazines and others are well on their way to doing so. Some have chosen to go completely digital, phasing out their print editions all together.

A new “Communications Industry Forecast” was just released from Veronis Suhler Stevenson’s, a New York based private equity firm, and indicates that by 2013, BtoB e-media spending will surpass BtoB print spending.  With the transformation I’ve been seeing, this comes as no surprise.

According to the forecast, e-media will continue to grow and by 2014 e-media spending should reach $8.03 billion, growing an average of 12.8% a year from 2009 to 2014.

As marketers, this transition from print to digital brings opportunities for creating unique interactive campaigns within these digital publications.  Ads that are no longer static, but actually interact with your readers through video, sound, and moving product images, drawing readers in to learn more about your product or service.

Your potential customers will spend more time with your brand as the interaction entices them to navigate through each part of the ad.  And the longer the reader spends on your ad, the more trust and loyalty they develop for your brand.

Exciting opportunities lie ahead as these traditional print publications go digital.  Stay ahead of the curve by beginning to turn your traditional print ads into interactive digital experiences.