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	<title>Brand New Marketing Blog</title>
	<link>http://www.brandnewmarketingblog.com</link>
	<description>Insight, tips and strategy for Marketing Professionals</description>
	<lastBuildDate>Mon, 29 Nov 2010 22:10:33 +0000</lastBuildDate>
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		<title>E-Commerce is Increasing: Are You Prepared to Cash In?</title>
		<description><![CDATA[
			
				
			
		
It’s Cyber Monday!  Are you doing your online shopping?  Well, you can bet your customers are.
Just look at the stats this year.  $11.64 billion has been spent online in the US this holiday season, up 13% from the same period in 2009, according to comScore.
Although there is a lot of hype surrounding holiday shopping and Cyber [...]]]></description>
		<link>http://www.brandnewmarketingblog.com/uncategorized/e-commerce-is-increasing-are-you-prepared-to-cash-in/</link>
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		<title>Social Media: Extend The Life Of Your Marketing Message</title>
		<description><![CDATA[
			
				
			
		
Social media moves fast.  Tweets, updates, status&#8230; they are there for a moment and then pushed down the list as others post their messages. As marketers, your goal is to keep your message in front of potential customers.  So how do you prolong the life of a social media message?
Cross-pollination.  By &#8220;cross-pollinating&#8221; or leveraging the [...]]]></description>
		<link>http://www.brandnewmarketingblog.com/advertising/social-media-extend-the-life-of-your-marketing-message/</link>
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		<title>Useful Tips for Ads in Magazines&#8217; iPad Editions</title>
		<description><![CDATA[
			
				
			
		
Are you considering advertising in a magazines digital iPad edition?  If so, there is some new information that may prove beneficial.
Condé Nast, has stepped out as a leader in developing iPad versions of their magazines, which include The New Yorker, Wired, Glamour and GQ.  After months of tracking how readers are using their iPads and extensive [...]]]></description>
		<link>http://www.brandnewmarketingblog.com/uncategorized/useful-tips-for-ads-in-magazines-ipad-editions/</link>
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		<title>The Mobile Web: A Growing Opportunity For Marketers</title>
		<description><![CDATA[
			
				
			
		
 

Yesterday as I was waiting at the crosswalk for the walk signal, I pulled out my mobile phone to look something up on the internet.  Afterall, I had a few seconds to spare. The funny thing is, as I looked around me, I noticed how many other people were doing the exact same thing.
We [...]]]></description>
		<link>http://www.brandnewmarketingblog.com/mobile-marketing/the-mobile-web-a-growing-opportunity-for-marketers/</link>
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		<title>A Lesson In Customer Service From The Happiest Place On Earth</title>
		<description><![CDATA[
			
				
			
		
I had the opportunity this past week to introduce my four year old daughter to the magic of Disneyland. After a week long trip, we came home exhausted but very happy. Disneyland truly is one of the happiest places on earth, but what is it that really makes it so amazing?
Of course the creative and [...]]]></description>
		<link>http://www.brandnewmarketingblog.com/branding/a-lesson-in-customer-service-from-the-happiest-place-on-earth/</link>
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		<title>Fun Marketing Tips For Tradeshow Success</title>
		<description><![CDATA[
			
				
			
		
The talented people in our agency have been hard at work planning and preparing for an event this coming Friday &#8211; KGO Radio 810 Girls&#8217; Night Out.  We had the privilege of working with KGO again this year to develop the event website, print and banner ads and printed program.  What a great time we [...]]]></description>
		<link>http://www.brandnewmarketingblog.com/promotion/fun-marketing-tips-for-tradeshow-success/</link>
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		<title>Does iPad Usage Create Opportunity For Marketers?</title>
		<description><![CDATA[
			
				
			
		
 
As iPad sales have soared and people have come to rely on them daily, new research is emerging as to how they are really being used. There has been much talk about the advertising opportunities the iPad will create.  As marketers, this research is important in capturing those new opportunities and making sure our marketing [...]]]></description>
		<link>http://www.brandnewmarketingblog.com/design/does-ipad-usage-create-opportunity-for-marketers/</link>
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		<title>The Importance Of Outbound and Inbound Marketing</title>
		<description><![CDATA[
			
				
			
		
There are a number of different opinions surrounding outbound and inbound marketing and the roles these play in developing a marketing plan.
There are those who believe outbound marketing is passé and suggest focusing only on inbound tactics. Others have done a great job of building up their outbound channels, but have neglected to develop any inbound [...]]]></description>
		<link>http://www.brandnewmarketingblog.com/advertising/the-importance-of-outbound-and-inbound-marketing/</link>
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		<title>The Difference Between Outbound and Inbound Marketing</title>
		<description><![CDATA[
			
				
			
		
I just bought a new camera.  But what&#8217;s interesting, is the process I went through in making the decision to purchase one and which to buy.  A sales flyer I received in the mail featuring the newest pocket sized cameras sparked my interest.  I have a very large heavy camera, but with an upcoming trip [...]]]></description>
		<link>http://www.brandnewmarketingblog.com/advertising/the-difference-between-outbound-and-inbound-marketing/</link>
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		<title>BtoB Media Transformation Brings New Opportunities For Marketers</title>
		<description><![CDATA[
			
				
			
		
Times are changing in the BtoB media world.  In just the last two years I have seen some dramatic shifts as publications have merged, some have shut their doors and others have emerged as leading magazines in their industries.
One of the biggest changes has been the transition from print publications to their digital versions. Many [...]]]></description>
		<link>http://www.brandnewmarketingblog.com/uncategorized/btob-media-transformation-brings-new-opportunities-for-marketers/</link>
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